Complete branding and online production for BROOKLYNPHOTO — Online/Offline

After working on her personal portfolio website, BROOKLYNPHOTO’s President Cara Howe asked me to help her to re-brand the studio.

Opened in 2007, BROOKLYNPHOTO had grown out of their old site and business structure. Being a dynamic hub for Brooklyn’s local photo community and frequently hosting events, they needed a total makeover which better reflected their current business. The goal was to develop a scalable identity and online platform for BROOKLYNPHOTO’s various services while making them standing out against other studios in the area.

Together we created a brand new branding strategy, designed and introduced a new visual identity and developed a cluster of three websites with complete social media integration, newsletter database and restructured site architecture.

All sites have been optimized for mobile access on a wide range of devices while Google lists BROOKLYNPHOTO (Studio) as top result for «photo studio in brooklyn ny».